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Buying a house is a big decision that needs to be made while taking a lot of factors into consideration, and the use of prefabricated showflats is counterproductive to this; it gives the customers a static view of their potential home and lacks interactivity and customisation.
That is why many real estate firms have begun using 3D digital twins to showcase their properties to clients.
What is a digital twin?
A digital twin in real estate is a physical space digitally recreated in a virtual world using 3D modelling and viewed in 3D visualisation software like V-Estate. It brings the digital space to life, allowing clients to virtually walk through the space and explore it to help clients visualise what their home could potentially look like either on their own or with the assistance of a real estate agent. According to a Profile of Home Staging report by the National Association of Realtors, 77% of real estate agents say virtual twins help buyers associate a property with their future home.
What uses does it have?
These digital twins have many advantages when compared to their traditional counterparts; traditionally, it was only possible to show one flat at a time, and the tours needed to be scheduled and couldn’t overlap. With digital twins, that isn’t an issue because customers can just walk into the venue and experience the tour themselves, or they can also ask to be assisted by a real estate agent.
Digital twins make the experience of buying a house much more enjoyable and streamlined; the client and agent no longer need to go all the way to a show flat for viewing, and also looking at all the amenities in the building would get tiring.
Sometimes the traditional home hunting experience can require multiple visits to take everything in and fully understand what you’re getting yourself into, but with V-Estate, you'd only need an hour or two at most to be able to grasp fully what the location has to offer, everything from the types of apartments to the points of interest close to the apartment, this allows real estate agents to attend to more clients in a day boosting productivity and frees customers up to attend to other things not consuming their entire weekend
Seeing and exploring the digital twin can lead to the client growing an emotional connection, which can lead them to feel more confident in their purchase.
Software like V-Estate also gamifies the experience for them, allowing them to walk through, experience, and influence the virtual world just like it were a game like the sims.
If the client wants to change the carpet or the paint on the wall, that would be an unreasonable request in the traditional method of viewing properties. V-Estate can easily fulfil their unreasonable request. The digital model is fully customisable; you can select from a variety of wall colours and floor patterns to mix and match to the customer's content.
The digital twins also have dynamic lighting that allows you to change the sun's position in the sky in the virtual world to allow customers to see what the property would look like at certain times of the day and how sunlight would be entering their apartments.
Prefab flats also often use materials that contribute to environmental waste, the usage of digital twins in place of show flats would eliminate the use of these materials reducing the marketing and sales process of real estate, according to L.E.K. Consulting's Global Consumer Sustainability Survey, 93% of consumers consider sustainability to be an important part of their lives.
While the initial investment in creating 3D digital twins of properties may be expensive, the ROI more than makes up for it.
Conclusion
Digital twins have changed how properties are shown to potential buyers by real estate firms. Unlike showflats that require buyers to first book a slot with an agent taking up their whole day and having their hand held through an experience that has no interactivity and is pre-planned for them, the digital twins offer an interactive and immersive experience that they can go through with the assistance of an agent or even by themselves. By doing this, real estate firms are not only enhancing client engagement but also helping them visualise their future homes more vividly, making them more confident in their purchase decision.
We have success stories with companies like L&T Realty and JP Infra you can find those in the projects section of our site.
