L&T Realty (Sewri)
Mumbai
About the Project
L&T Realty is the real estate vertical of L&T established in the year 2011, committed to providing excellent customer service through design innovation. They specialize in developing Residential and commercial properties along with executing PPP projects where they have done multiple landmark projects (Sardar Vallabhbhai Patel Statue).
The
Project Gallery
Top highlights captured in motion and still. Experience the project frame by frame.
The
Objective
L&T Realty wanted us to curate a digital platform where they could showcase their The Gateway Project, highlighting the prime location, unique design, and lifestyle benefits of the property. Their objective was to offer prospective buyers a clear, immersive view of the architectural design of the tower, highlighting magnificent sea views and exceptional connectivity with Mumbai. Additionally, L&T wanted to provide an online experience for their international clients so that they could engage remotely. They also wanted to generate engagement and wanted to create strong impressions on their stakeholders and buyers, so they even planned a grand launch event for the same.
Solution
Provided
The Gateway Project, located in Mumbai's heart, has been a subject of extensive architectural details highlighting. The immersive software solution provides interactive experiences through 15 touchpoints, capturing various ambiances and dynamic window views. It also features an in-depth virtual tour of the Crown part, highlighting luxury amenities and stunning sea views. The vicinity map is curated to connect the north and south, enhancing the project's strategic location.
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Zone 1
Immersive Software
The immersive software was set up in 5 dedicated sales meeting rooms and was comprehensively designed to facilitate interactive customer discussions.
Technical Implementation
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Zone 2
Location AV
A dedicated Location AV video was made, combined with engaging storytelling and lifestyle narratives, to visually focus on the connectivity advantages through the prime location of the Gateway Project. That video highlights the upcoming projects that connect to South Bombay, like Navi Mumbai airport, the Mumbai Trans Harbour Link, and the Orange tunnel.
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Zone 3
Launch Event AV
For the grand launch of the project at Jio World Convention Centre, hybrid 3D anamorphic content was curated. Also, we inculcate stereoscopic sound technology that enhances the immersive experience during the event attended by 200+ channel partners and stakeholders.
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Zone 4
Virtual sales tool web version V-Retail
Sales reps could conduct live guided sessions via the video calling feature of V-Retail, extending the reach of in-person sales efforts. V-Retail’s web version enabled seamless virtual walkthroughs for international and remote clients.
The
Result
The interactive sales tool V-Retail optimized the complete sales process for L&T, moving beyond traditional scale models and brochures and enabling a fully digital and engaging experience for customers.
The 3D anamorphic launch content helped generate strong early sales due to increased excitement and visibility for clients.
Sales conversion rates saw a significant uplift during the initial months following the software deployment as the immersive experience facilitated the prospects to make faster and informed decisions.
Let’s Build
Something Better
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Consultation
Project analysis and vision alignment.
Deployment
Digital twin creation and experience-center setup.
Training
Team training for consistent, immersive selling.
Schedule
A Live Demo
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Select a Date
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Frequently
Asked Questions
Vestate is an immersive real-estate marketing platform that creates interactive 3D property walkthroughs, digital twins, and experience-center solutions. It's designed for developers, Channel Partners, and sales teams who want to present projects more convincingly and shorten the sales cycle.