Real estate marketing has been dependent on traditional tools like brochures, floor plans, and static renders for a long time. While they are useful, they also are severely restrictive in the sense that they are only capable of showing limited functionality of the features. But today's buyers want more, especially when it comes to purchasing something as important as a new home. Fortunately, the solution to what traditional tools lack lies with interactive digital tools.
What are Interactive Digital Tools?
Interactive digital tools are software or programs used to present digital content in a way that allows the user to interact with it. In real estate, developers or property marketers use these tools to give 3D virtual tours or property walkthroughs to stakeholders or interested buyers. These tools are capable of providing an experience that tools like brochures or basic renders typically lack. With a brochure, a developer can just list out the features they plan to offer and add a few photos to back them up. However, it gives a very limited idea to the buyer. But with an interactive sales tool, the buyer could not only check out the same features but also explore them.
For example, if a brochure lists a kids' play area as one of the amenities, the user would have to read about all of the playground equipment. But with 3D virtual tour software, they can see what the park would look like in real life. These tools also let the buyers move around, thus giving them the freedom to check out the different slides, swings, seesaws, and more, from different angles. Thus, where a brochure could only list the available features or give technical details like the dimensions of each piece of equipment, interactive sales tools allow buyers to get a feel for the amenities while giving them a better idea of what to expect from the park.
Why More Developers are Using Interactive Digital Sales Tools?
Real estate is an industry that heavily relies on visuals and trust. In simple terms, what buyers see is what they want to buy. Thus, it is very important to give them an accurate showcase of the property that the developers are building. This is exactly where the use of interactive digital tools comes in.
A well-designed interactive sales tool is capable of taking all of the information about the project, like its architectural design, interiors, exteriors, amenities, and other features, and turning it into an explorable experience. Giving buyers a showcase is just one of its uses; developers can also use these tools before construction begins to help builders visualize the structure better. Here are the different ways interactive sales tools help developers and sales teams:
- The property exploration process becomes an experiential journey.
- Sales teams can easily explain different property features.
- Interested buyers can compare the different units with ease.
- Property agents can sell the property to potential buyers remotely.
- Buyers don't have to rely on sample flats and can see the project's potential even when the property is unfinished or under construction.
- Advanced digital sales tools allow buyers to personalize the units as per their preferences.
How Interactive Digital Tools Helped Our Client
L&T Ahana Malad
For L&T Ahana in Malad, they teamed up with V-Estate to develop their first-ever completely digital experience centre. The goal was to change how residential development can be showcased without having to rely on physical scale models or show flats, and how buyers can experience Ahana's architecture, amenities, residences, and views via an immersive digital experience.
The project featured premium 2, 3, and 4 BHK residences, strong connectivity, 15 amenities spanning across three levels, and more. To solve this, we came up with a 4-zone solution where each zone helped buyers get a better understanding of the project.
- Zone 1 - Holographic Architecture Visualization: Here we installed a Holotube to replace the traditional scale model. It allowed buyers to learn about Ahana's complete facade and how the ground-floor, podium, and podium-level indoor amenity views looked.
- Zone 2 - Immersive Motion Posters: This zone features motion posters that showcased the project's key amenities in a large format. It used visuals to give buyers better context, and they could even spend nearly 20-30 minutes exploring the amenities.
- Zone 3 - VR Show Flat Experience: The VR zone is probably the most important zone in this experience center. It helped buyers understand the scale, depth, and spatial experience of an apartment. They get to walk inside the virtual representation of their possible future home and get a first-hand idea of what the space feels like.
- Zone 4 - Smart Discussion Rooms: This is the final zone; here, the sales team uses the interactive digital software to give a detailed explanation about the different towers, units, amenities, or any other features that the buyers may be interested in. One of the main highlights here was the four-directional view experience. It let consultants switch between North-, South-, East-, and West-facing views to give buyers a clear understanding of the outlook from their selected residence.
To sum it up, interactive digital tools are the future of real estate. No matter if a developer needs it to showcase a property, help builders visualize the structure, connect it to external CRMs for the sales teams, or pair it with an IoT-scale model for property managers. These tools have the answers to help out the relevant parties, whether it is a stakeholder, buyer, sales agent, or property manager.
Want to Use an Interactive Digital Tool for Your Next Real Estate Project?
If you are looking for an interactive sales tool, then your search ends here. At V-Estate, we have our very own immersive digital tool, Spaci. This is a custom-made software built for your projects to ensure that no details get missed. Book a demo now, and our team of experts will reach out to you, and we can have a discussion about your project to make the best digital experience your clients will ever have.
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