Runwal One
Thane
About the Project
Runwal Realty partnered with V-Estate to develop an immersive visualization ecosystem for Runwal One, a 21-acre integrated township in Thane. The platform enabled buyers and channel partners to explore the project's architecture, masterplan, premium lifestyle, connectivity, future developments, and over 50 lifestyle amenities through a fully interactive real-time experience.
The
Project Gallery
Top highlights captured in motion and still. Experience the project frame by frame.
The
Objective
The objective was to replace static brochures, basic walkthroughs, and physical scale models with an interactive sales ecosystem that could effectively communicate the vision of a multi-phase integrated township (residential + commercial). The experience needed to showcase the project's architectural identity, premium lifestyle, true development scale, expansive green spaces, future ecosystem, dual views of Yeoor Hills and Sanjay Gandhi National Park, and cross-ventilation advantages, while enabling sales teams to deliver personalized, immersive presentations beyond conventional sales tools.
Solution
Provided
The Interactive Digital Sales Ecosystem
Zone 1
Township & Architectural Visualization
The architectural design of Runwal One draws inspiration from the iconic Marina Bay Sands, Singapore, creating a distinctive skyline experience within the larger Runwal One township. The architectural vision was led by Design Accord, while the landscape masterplan was developed by Broadway Malyan. V-Estate developed a photorealistic digital twin that enabled buyers to explore the township, future developments, and surrounding infrastructure in real time. The platform featured 5 km of interactive vicinity mapping, showcasing metro connectivity, Eastern Express Highway access, healthcare, educational institutions, retail destinations, commercial hubs, and Runwal's existing developments. Every surrounding element, including metro infrastructure, flyovers, landmarks, and environmental details, was recreated to accurately reflect the project's real-world context. A custom dynamic tower visibility system enabled sales teams to seamlessly switch between launched and future phases while preserving the integrity of the township master plan.
Technical Implementation
- Unreal Engine 5.7
- Lumen, Nanite & Path Tracing workflows
- 30+ million polygons and vertices
- Procedural Content Generation (PCG)
- Advanced PCG Grammar System for controlled foliage generation
- Populate Terrain workflow for procedural terrain creation
- ISM/HISM instancing
- Custom Dynamic Tower Visibility System
- Advanced draw-call, lighting, texture, and environment optimization
Zone 2
Lifestyle Visualization
The residential experience showcased over 50 premium amenities, including landscaped open spaces, wellness zones, podium amenities, recreational facilities, and panoramic views of the Sanjay Gandhi National Park. Buyers could freely navigate every space in real time, creating a deeper understanding of the project's lifestyle proposition.
Technical Implementation
- Photorealistic material workflows
- AI-assisted environment detailing
- High-density foliage generation using PCG
- Real-time Global Illumination
- Large-scale environment optimization
Zone 3
Interactive Sales Experience
The solution was deployed across 3 dedicated sales cabins, powered by 4 NVIDIA GeForce RTX 5090 workstations, enabling multiple consultants to conduct simultaneous high-fidelity presentations. Sales teams could instantly navigate between architecture, master plan, amenities, connectivity, and future developments, delivering personalized buyer journeys through a seamless real-time experience.
The
Results
10+ hours of uninterrupted daily operation with zero downtime during customer presentations.
Introduced V-Estate's Dynamic Tower Visibility System, enabling seamless visualization of multiple development phases within a single interactive environment.
Transformed the buyer journey from static presentations into an immersive, interactive decision-making experience for Runwal One.
Let’s Build
Something Better
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Consultation
Project analysis and vision alignment.
Deployment
Digital twin creation and experience-center setup.
Training
Team training for consistent, immersive selling.
Schedule
A Live Demo
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Select a Date
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Frequently
Asked Questions
Vestate is an immersive real-estate marketing platform that creates interactive 3D property walkthroughs, digital twins, and experience-center solutions. It's designed for developers, Channel Partners, and sales teams who want to present projects more convincingly and shorten the sales cycle.